I guess it is a marketing gimmick, but best not to present a truth as THE key truth for the hour. There can be key moments but they don’t tend to come with every talk, sermon, prophecy, writing and Facebook utterance, nor are they carrying such a universal breakthrough power for “the church” in its every branch as the intensity within us may delude us into thinking. Best simply to share that part of all that comes from the mouth of the Lord which He may have placed on our heart in the hope and faith it does some good to some of God’s people and brings Him some honour. I think I am talking about a humility, reality and truthfulness that God can bless. We don’t add to the power of truth by “advertising” techniques or hype. In fact, we may dull its power by superlative claims. I believe everything I preach will carry some good if it comes from the Lord. How key it may be or may become, to what depth or scope, is not really in my hands as though I could measure it.