I guess it is a marketing gimmick, but best not to present a truth as THE key truth for the hour. There can be key moments but they don’t tend to come with every talk, sermon, prophecy, writing and Facebook utterance, nor are they carrying such a universal breakthrough power for “the church” in its every branch as the intensity within us may delude us into thinking. Best simply to share that part of all that comes from the mouth of the Lord which He may have placed on our heart in the hope and faith it does some good to some of God’s people and brings Him some honour. I think I am talking about a humility, reality and truthfulness that God can bless. We don’t add to the power of truth by “advertising” techniques or hype. In fact, we may dull its power by superlative claims. I believe everything I preach will carry some good if it comes from the Lord. How key it may be or may become, to what depth or scope, is not really in my hands as though I could measure it.
When we repeatedly or as a matter of course present everything we say as the “Now” word of the Holy Spirit we can make it seem as though He is running all over the place like a headless chicken rather than the Dove resting upon what He has always rested upon, or even the wild goose who knows from whence and to where He is flying without distraction or diversion. Intending to honour God’s Spirit, it is possible that we make Him seem unstable in all His ways, rather than steadfast and faithful to Himself and to us.